The Richmond Magazine

Covering Richmond Upon Thames and surrounding areas

More beef please

Dear Mr Nye
I was pleased to see in the February issue a strong if somewhat uneven readers’ response to your New Year invitation to write more letters to you. Whilst I quite appreciate that the business model of glossy publications such as yours depends heavily on its revenues from advertising, can we now look forward to a bit more intellectual beef in a very commercial sandwich? In the February issue, I calculated that 76 of the 98 pages consisted of advertisements, or of editorial that did little more than promote products or services offered by your advertisers. Could I also ask for a shift in the content of the typical article towards something more substantial? Your advertisers know that your readers are amongst the most affluent in the area, which (rightly or wrongly) means that they are also likely to be highly educated, eloquent and opinionated. Let’s hear more from them, whether it’s in controversial, literary or popular-scientific articles or even in grumpy readers’ letters. That would further differentiate your magazine from its more lightweight, shopping-oriented competitors.
Yours faithfully
Martin Cross

15 February 2010
Letter by: Martin Cross

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